Privacy Policy
This Privacy Policy sets out how we collect, use, store and protect the personal information of individuals who visit or use our website. We are committed to handling your data responsibly and in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act. By continuing to use our website, you acknowledge that you have read and understood this policy.
Information We Collect
We may collect a variety of personal data depending on how you interact with our website. This includes, but is not limited to, your full name, date of birth, residential address, email address, telephone number, and payment details such as credit or debit card information or details of your chosen payment method.
We also collect technical information automatically when you access our website. This includes your IP address, browser type and version, operating system, the pages you visit, the time and duration of your visit, and the referring URL. This data is gathered using cookies and similar technologies and helps us understand how our website is used and how we can improve your experience.
In certain circumstances, we may be required by law to collect identity verification documents. This may include a copy of your passport, driving licence, or utility bill. Such requirements arise in connection with our obligations under the Gambling Act and anti-money laundering regulations enforced in Great Britain.
How We Use Your Information
The personal data we collect is used for a number of legitimate purposes. We use it to create and manage your account, process transactions in pounds sterling (£), verify your identity in line with regulatory requirements, and provide customer support when needed.
We also use your data to comply with legal obligations placed upon us by the Gambling Commission, including responsible gambling measures such as self-exclusion, deposit limits, and player protection checks. Where we are required to conduct Know Your Customer (KYC) checks or report suspicious activity to the relevant authorities, your data will be used for those purposes.
In addition, we may use your contact details to send you service-related communications, such as account notifications and updates to our terms and policies. Where you have given explicit consent, we may also send marketing communications. You have the right to withdraw consent for marketing at any time by contacting us or using the unsubscribe link in any such communication.
Legal Basis for Processing
We process your personal data on several legal grounds. Where you have entered into a contract with us, processing is necessary for the performance of that contract. In other cases, we process data to comply with our legal obligations. Where neither of these applies, we may rely on our legitimate interests, provided these do not override your rights and freedoms. For direct marketing, we rely on your consent.
Cookies
Our website uses cookies to function correctly and to improve the user experience. Cookies are small text files stored on your device that allow us to recognise your browser and retain certain information about your preferences or previous visits. Some cookies are strictly necessary for the operation of the website, while others are used for analytical or marketing purposes.
You can manage your cookie preferences through your browser settings. Please be aware that disabling certain cookies may affect the functionality of parts of the website. For full details of the cookies we use and how to opt out, please refer to our Cookie Policy.
Sharing of Your Data
We do not sell your personal data to third parties. That said, we may share your information with carefully selected third parties who assist us in delivering our services. These include payment processing providers, identity verification services, fraud prevention agencies, and IT service providers who host or maintain our systems.
We may also share data with regulatory bodies and law enforcement agencies where we are legally required to do so. For example, we are obligated to report certain transactions or suspicious activity to the National Crime Agency and other relevant authorities under the Proceeds of Crime Act and the Money Laundering Regulations.
Any third parties with whom we share data are required to handle it securely and only for the purposes for which it has been disclosed. We do not permit them to use your data for their own marketing purposes.
International Transfers
In some instances, your data may be transferred to or processed in countries outside the United Kingdom. Where this occurs, we take steps to put appropriate safeguards in place, such as standard contractual clauses approved by the Information Commissioner’s Office (ICO), so that your data receives equivalent protection to that provided under UK law.
Retention of Data
We retain your personal data only for as long as is necessary for the purposes for which it was collected, or as required by law. For regulatory and compliance purposes, including those related to gambling legislation and anti-money laundering obligations, we are typically required to keep certain records for a minimum of five years following the closure of your account or the end of our relationship with you.
Your Rights
Under UK data protection law, you have a number of rights in relation to your personal data. You have the right to access the data we hold about you, to request corrections where information is inaccurate, and to request deletion of your data in certain circumstances. You also have the right to object to processing, to restrict how we use your data, and to receive a copy of your data in a portable format.
To exercise any of these rights, please contact us using the details set out on our website. We will respond to all requests within one month. If you have concerns about how we handle your data and are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk.
Security
We take the security of your personal data seriously and employ appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. These include encrypted connections, access controls, and regular security reviews. That said, no transmission over the internet can be guaranteed as entirely secure, and we cannot accept liability for unauthorised access that is beyond our reasonable control.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Any significant changes will be communicated to you by email or through a prominent notice on our website. We encourage you to review this page periodically to stay informed of any updates.
Contact
If you have any questions about this Privacy Policy or how we handle your personal data, please contact our Data Protection team through the contact details found on our website. We are happy to assist and will do our best to address any concerns you may have.
